Tori Mistick is an “Instagram expert and dog mom AF.” Tori has been in the online marketing world for, like, ever (okay, nine years, but that’s a long time in social media years), back when businesses still used personal Facebook pages to communicate with their customers. Two years ago, she noticed many businesses niching down their content online and decided to do that for her Instagram account associated with her blog, Wear Wag Repeat, by only sharing content that appeals to stylish dog moms. Since making that change, she experienced a world of growth and has increased her presence.
In this episode, we discuss why you need to niche down your Instagram page, how to connect with your audience through hashtags, location tags and comments, and touch briefly on some scheduling tools Tori uses for her Instagram consulting and coaching clients.
We learned so much from Tori, we decided to record a second part which focuses on Instagram Stories, Insights, and what you can do right now to start seeing a change in your Instagram account.
Tori experienced a ton of success after she niched down her Instagram account associated with her blog and decided to focus on that for business as well
Niching down means getting super-specific with your specialty
Before: she was using Instagram as an “online journal” and was very all over the place with the content. After: she only shares content that appeals to stylish dog moms
Use a grid strategy: assign a category or theme to each box in your Instagram grid and repeat that pattern. It makes it easier to plan your content, your feed looks more cohesive and more organized, and people automatically understand what you do when they come to your profile
You want your account to be as specific as possible so Instagram will recommend you to people who would like what you’re doing with the “similar accounts” feature
The clearer you are on what you share on Instagram, the more engaged your audience will be
30 per post
Take time to research hashtags. Find other accounts like yours and see what they’re using (and then what those accounts are using and so on)
10,000-200,000 usages is a sweet spot where the tag is active enough that people are using it and you’ll have a good chance of being discovered through it
Make sure the content using a particular hashtag aesthetically aligns with your content
Get into the Top Nine of bigger and bigger hashtags the more you grow your following
Research location tags that are related to the content you share and use them connect with your audience - where is your target customer hanging out?
Know who your customer is and think about the behavior of your customers so you can create an environment they’d be drawn to on your Instagram account
Reply to comments!
You can now schedule posts to automatically be pushed to Instagram
Trusted scheduling tools: Hootsuite, Planoly, Buffer
Key Conversation Timemarks
2:32: Why in the world should you care about Tori Mistick and what she does that makes her so awesome
5:50: Tori “before” she niched down
6:40: “Grid” strategy for Instagram
9:00: Importance of having focused content
15:30: Other ways to engage with people that don’t include any hashtags
21:24: Automatic scheduling to Instagram is here
23:51: Imagine “To Be Continued” like a Friends episode because there’s more on Instagram next week!
Resources and Businesses Referenced in this Episode
More from Tori: