Decent Exposure, Episode 8 Part 2: Killing Instagram with Special Guest Tori Mistick

Last week, we introduced you to Tori Mistick, Instagram expert and dog mom AF. We discussed the importance of focusing your Instagram content and how to connect with your audience through hashtags, location tags, and comments.

If you missed that conversation, catch up here!

In this episode, Tori returns with a few advanced strategies to make your content stand out. After you’ve niched your account and started to connect with your audience, work in some Stories. She also walks us through monitoring our success with Insights and what you can do right now to start seeing a change in your Instagram account.

Listen In

Topics Discussed

  • Using Instagram Stories to continue your brand message

  • Instagram Stories can be used to show things that don’t fit in your grid

  • How to get your customers involved in the decision-making process through Stories to create super-fan customers

  • Include a CTA with every post to tell people how you want them to engage with your content

  • Innovate! Be unique!

  • KPIs for Instagram and how to find them

  • If you can’t commit to posting daily, post consistently. Set realistic goals and be consistent

  • A few things everyone can do right now to set yourself up for Instagram success

Tell your customers what to do and they’ll be more likely to be engaged with it.
— Tori Mistick
Social media isn’t free. You still have to pay content creators, a photographer, a model….but it’s a lot easier to roll out a campaign and test it and see how the results are without too much investment compared to how it used to be.
— Tori Mistick
I look to see which posts got the most engagement, likes, or saves and then I create more content like that….It’s all about analyzing the data on your account to find what works for you.
— Tori Mistick