Don’t cut corners in your marketing! There are many elements that go into building up your brand and you have to take it seriously. When you cut a corner to try to save time or money, it ends up backfiring and you could turn off potential customers and lose whatever time and money you saved on the front end.
In this episode, we talk about why you need to devote time to social media and marketing in order to be successful. You can’t cut corners and be lazy and expect customers to fall at your feet.
No matter your business, you need a presence online
It’s a big mistake (huge) if you hand over your social media to your lowest employee who doesn’t quite get it or your buddy’s girlfriend because she’s “always on Snapchat”
You must have a strategy with your marketing in order to be successful with it
Social media marketing is advertising - take it seriously
You may be losing potential customers if you don’t know your audience and what resonates with them online
Take your presence online seriously - proofread, pay attention to detail - to build trust with your customers
You have to invest time and know what you’re looking at to have a good image
Being lazy with content and quality, being inconsistent, or having someone who doesn’t understand the strategy are the big ways people are cutting corners
To fix it, hire someone to help you or sit down and batch your work out when you have time to devote to doing it well
Recognize your strengths and your weaknesses - find someone to help you with your weaknesses and focus on your strengths
Key Conversation Timemarks
2:15: You’re not the only game in town - be strategic
8:03: Work with someone who’s ahead of the changes and gets the strategy
13:00: Proofreading and why it makes you look like a trustworthy business
17:25: If you only have five minutes, what can you do to make your business look good?
23:50: There are no silver bullets in business
Resources and Businesses Referenced in this Episode
Craft Beer Industry Podcast with Jaron Barton
Buffer, Tweetdeck, Hootsuite, Meet Edgar, CoSchedule, SmarterQueue for scheduling
There Are No Silver Bullets in Business by Kayla Hollatz
That’s Not How This Works commercial