Decent Exposure, Episode 12: How to Effectively Use Social Media Automation

Decent Exposure, Episode 12: How to Effectively Use Social Media Automation

Automating your social media can help grow your business’s presence, but it by no means replaces actually being present on a social media network. It looks lazy and sloppy when you don’t know what resonates on each network. Further, there’s the potential to upset customers if you ignore a network, but you still push content there. What if someone thinks you’ll see a tweet you sent them because you have a profile on Twitter, but you never check it? Not good.

In this episode, we discuss how to grow your business’s presence on social media by using automation effectively. The biggest thing to remember is that each network has its own flavor. Figure out which networks you want to be on, focus on creating great content, and connect with your customers. Take the pressure off of yourself to come up with content daily by scheduling while still allowing yourself time to check in daily.

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Decent Exposure, Episode 10: What We've Got Here Is...Ways to Avoid Failure in Communication

Decent Exposure, Episode 10: What We've Got Here Is...Ways to Avoid Failure in Communication

So, here’s the thing. As communication professionals, we’ve been noticing that people don’t know how to communicate. People are being vague, not returning emails, or both (along with myriad other transgressions) and it has to stop. So this is our PSA on how not to talk to people when you’re running a business.

In this episode, we discuss how a multi-level marketing opportunity taught us about  When you’re communicating with people, especially people you want to work with, you have to be direct and treat everyone with respect. You never know if your lack of response (be it a lack of a timely response or a lack of a direct response) will cause a missed opportunity for either yourself or someone else.

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Decent Exposure, Episode 8 Part 2: Killing Instagram with Special Guest Tori Mistick

Decent Exposure, Episode 8 Part 2: Killing Instagram with Special Guest Tori Mistick

Last week, we introduced you to Tori Mistick, Instagram expert and dog mom AF. We discussed the importance of focusing your Instagram content and how to connect with your audience through hashtags, location tags, and comments. If you missed that conversation, catch up here!

 

 

In this episode, Tori returns with a few advanced strategies to make your content stand out. After you’ve niched your account and started to connect with your audience, work in some Stories. She also walks us through monitoring our success with Insights and what you can do right now to start seeing a change in your Instagram account.

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Be a More Effective Writer with this One Technique

Be a More Effective Writer with this One Technique

Writing is not everyone’s forte. I get it. Math isn’t my forte. That’s why I hand over a stack of receipts to my accountant every April and let him do what he does best.

That said, even if you aren’t a good writer and can’t afford to hire a good writer, there is a way that you can be a better writer. At the very least, communicate better with your audience to connect and convert. After all, isn’t that what we all want?

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Decent Exposure, Episode 8 Part 1: Killing Instagram with Special Guest Tori Mistick

Decent Exposure, Episode 8 Part 1: Killing Instagram with Special Guest Tori Mistick

Tori Mistick is an “Instagram expert and dog mom AF.” Tori has been in the online marketing world for, like, ever (okay, nine years, but that’s a long time in social media years), back when businesses still used personal Facebook pages to communicate with their customers. Two years ago, she noticed many businesses niching down their content online and decided to do that for her Instagram account associated with her blog, Wear Wag Repeat, by only sharing content that appeals to stylish dog moms. Since making that change, she experienced a world of growth and has increased her presence.

 

In this episode, we discuss why you need to niche down your Instagram page, how to connect with your audience through hashtags, location tags and comments, and touch briefly on some scheduling tools Tori uses for her Instagram consulting and coaching clients.

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Decent Exposure, Episode 7: What Does a Social Media Manager Do?

Decent Exposure, Episode 7: What Does a Social Media Manager Do?

A social media manager is a powerful person to have in your corner. Our primary job is to post to your business’s social media accounts for you, but we do much more than that (trust me, I know.) We continually learn new techniques, test out different types of content to gauge performance, respond to customer comments, and devise a strategy to get the best results for you online.

 

In this episode, we pull the curtain back a bit to reveal what a social media manager can do for your business, discuss the importance of working with a social media manager, and pose the question, “If you had to pay for social media, which network would you choose to use?” I’d love to hear your answer to that question in the comments!

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How Dropping the Ball Allows you to Focus on What Matters

How Dropping the Ball Allows you to Focus on What Matters

This year, I set a goal to read two books every month. I recently finished Drop the Ball by Tiffany Dufu and wow, was it eye opening. The premise is that by dropping the ball in work and in life, we're able to find time to do what matters most to us. Seems a little counter-intuitive: by not doing some things, we can do other things better.

With everyone hitting the wall on their new year resolutions and letting that list of goals and accomplishments become coffee-stained and forgotten, this concept comes at a great time. Drop the ball. Do less. Achieve more.

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