Decent Exposure, Episode 6: Why Proofreading Your Shit is Best for Business

Decent Exposure, Episode 6: Why Proofreading Your Shit is Best for Business

Proofreading: it’s the difference between knowing your shit and knowing you’re shit. When you produce content that isn’t grammatically correct, it makes you look very disinterested in your business. Over time, it can overshadow your business and make you look like a damn fool. Don’t be that person who is so careless, you can’t take the time to proofread.

 

 

In this episode, we discuss the importance of proofreading (obviously), why you should take time to learn how you are best able to process your work if you’re not able to hire someone to help you, how proofreading and being grammatically correct makes you look as professional as possible, a big faux pas of a big company that was captured (and mocked mercilessly) by a competitor, and Jason’s dislike of “kinda.”

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Decent Exposure, Episode 5: How to Use Facebook for More Than GIFs

Decent Exposure, Episode 5: How to Use Facebook for More Than GIFs

Facebook is a widely-used social media platform. Like, really widely used. We share our lunches, post our #sweatyselfies, and comment with GIFs. It’s for whatever you want to use it for. But when you use it as a business, you have to be more strategic. Used the right way, you’ll see tremendous value.

 

 

In this episode, we dig into why Facebook is a powerful platform, how to best use it to establish a rapport with your customers, and how we use Facebook to gain trust for our clients’ businesses (and how you can, too).

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Decent Exposure, Episode 4: Customer Service is Dead. Customer Service FTW

Decent Exposure, Episode 4: Customer Service is Dead. Customer Service FTW

We all have the power to be critics. We can instantly tweet about a meal we had, complain to a business by tagging them on Facebook, and bombard them with negative messages via Instagram and its Stories feature. That’s why creating a good customer experience must be at the top of your priority list as a business owner.

 

In this episode, we share recent experiences with major companies and how a poor experience was turned around by each. We also praise Canva for how they handled a major issue with their service on Black Friday. Overall, we stress why it’s important to be consistent with your service and give someone a reason to come back and see you again. Treat every customer as if they're a critic because, thanks to social media, everyone is.

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Decent Exposure, Episode 3: Cutting Marketing Corners and Why You'll Burn if You Do It

Decent Exposure, Episode 3: Cutting Marketing Corners and Why You'll Burn if You Do It

Don’t cut corners in your marketing! There are many elements that go into building up your brand and you have to take it seriously. When you cut a corner to try to save time or money, it ends up backfiring and you could turn off potential customers and lose whatever time and money you saved on the front end.

In this episode, we talk about why you need to devote time to social media and marketing in order to be successful. You can’t cut corners and be lazy and expect customers to fall at your feet.

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Decent Exposure, Episode 2: Email Marketing and the Mothers Who Love It

Decent Exposure, Episode 2: Email Marketing and the Mothers Who Love It

Email marketing: if social media went away (ha!) email marketing is one of the only ways you’d reach your customers. It’s also the only place where you can control the exposure to your content. An email will be waiting in someone’s inbox; you can’t say that about social media.

In this episode, we talk about the importance of email marketing, how to build a healthy list, and a few email content ideas so you’re not just blasting people with sales messages.

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Decent Exposure, Episode 1: The Facebook News Feed Shakeup; Jason Gets Too Literal About Websites

Decent Exposure, Episode 1: The Facebook News Feed Shakeup; Jason Gets Too Literal About Websites

We’ll be discussing all things marketing, from websites to social media to proofreading. Websites have been around for decades and we all know a good website from a bad one when we visit it. It’s an extension of your business and brand and therefore should reflect the care you put into your business.

In the first episode, we discuss the new changes that Facebook has recently launched and how a website can be useful to your business in light of these changes.

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How to Save Time by Scheduling your Social Media with Buffer

How to Save Time by Scheduling your Social Media with Buffer

If you've been around these parts for a while, you know I'm a big fan of scheduling social media. The ease and convenience of writing it when you're able to and knowing it'll be posted at an optimum viewing time is fantastic. Here's how I use Buffer to schedule a week's worth of posts in an hour.

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Stop Telling Me to "Get on my Hustle"

Stop Telling Me to "Get on my Hustle"

Words, especially what we repeatedly say to ourselves every day, form our world. So when someone tells me they're, "On my grind" or, "Getting my hustle on," I have a visceral reaction in a very bad way. I can't help it. It just... *shudder* ...makes me cringe.

I propose we need to strike words like this from our vocabulary. Here's why and what we should be focusing on instead.

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