Where Are You in Your Marketing Planning Process (and a Quiz!)

Where Are You in Your Marketing Planning Process (and a Quiz!)

For some reason, I've been really into those BuzzFeed personality quizzes lately. I can tell you which Wes Anderson movie I should be in (Moonrise Kingdom, obvs), what blend of characters I am from How I Met Your Mother (Lily and Robin, because I'm quirky and like whiskey), which Melissa McCarthy character I'm most like (Diana from Identity Thief, ironically), and which Golden Girl I should be (Blanche, duh).

So it should come as no surprise that I have created a quick quiz for you focused on....drum roll please....marketing! Okay, so it isn't as exciting as learning which cheese you most resemble, but it is helpful.

I partnered up with the folks from Interact* to bring you Where Are You in Your Marketing Planning Process? A quiz designed to help you identify how prepared you are in your marketing plan.

Read More

How to Manage Twitter So You'll Actually Want to Use It

How to Manage Twitter So You'll Actually Want to Use It

Twitter is an interesting beast. It’s a hub for having great conversations with just about anyone and sharing links. Because of that, it’s a great place to showcase your authority and your personality in small bites.

If you want to include Twitter in your lineup of networks to use for your content marketing, it has to be managed well in order for it to have much, if any, efficacy. I’ve outlined the ways that you can decide if Twitter should be part of your strategy and how you can use it to find success for your business.

Read More

Four Sure-Fire Ways to Unstick Writer's Block

Four Sure-Fire Ways to Unstick Writer's Block

Writer's block happens to all of us (trust me, I'm a writer). It's especially hard when you're under a deadline, self-imposed or not, to get something written. There are so many techniques that you can use to get unstuck, from taking a walk to meditating. But what happens the next time, the time after that, and the time after that? Sure, daily activity and meditation is important, but without a plan, you'll be feeling the block.

When it comes to being stuck for content, I like to ask myself a few questions to get the juices flowing again. Ask yourself some of these questions to get back to creating.

Read More

Decent Exposure, Episode 12: How to Effectively Use Social Media Automation

Decent Exposure, Episode 12: How to Effectively Use Social Media Automation

Automating your social media can help grow your business’s presence, but it by no means replaces actually being present on a social media network. It looks lazy and sloppy when you don’t know what resonates on each network. Further, there’s the potential to upset customers if you ignore a network, but you still push content there. What if someone thinks you’ll see a tweet you sent them because you have a profile on Twitter, but you never check it? Not good.

In this episode, we discuss how to grow your business’s presence on social media by using automation effectively. The biggest thing to remember is that each network has its own flavor. Figure out which networks you want to be on, focus on creating great content, and connect with your customers. Take the pressure off of yourself to come up with content daily by scheduling while still allowing yourself time to check in daily.

Read More

Decent Exposure, Episode 10: What We've Got Here Is...Ways to Avoid Failure in Communication

Decent Exposure, Episode 10: What We've Got Here Is...Ways to Avoid Failure in Communication

So, here’s the thing. As communication professionals, we’ve been noticing that people don’t know how to communicate. People are being vague, not returning emails, or both (along with myriad other transgressions) and it has to stop. So this is our PSA on how not to talk to people when you’re running a business.

In this episode, we discuss how a multi-level marketing opportunity taught us about  When you’re communicating with people, especially people you want to work with, you have to be direct and treat everyone with respect. You never know if your lack of response (be it a lack of a timely response or a lack of a direct response) will cause a missed opportunity for either yourself or someone else.

Read More

Decent Exposure, Episode 8 Part 2: Killing Instagram with Special Guest Tori Mistick

Decent Exposure, Episode 8 Part 2: Killing Instagram with Special Guest Tori Mistick

Last week, we introduced you to Tori Mistick, Instagram expert and dog mom AF. We discussed the importance of focusing your Instagram content and how to connect with your audience through hashtags, location tags, and comments. If you missed that conversation, catch up here!

 

 

In this episode, Tori returns with a few advanced strategies to make your content stand out. After you’ve niched your account and started to connect with your audience, work in some Stories. She also walks us through monitoring our success with Insights and what you can do right now to start seeing a change in your Instagram account.

Read More

Be a More Effective Writer with this One Technique

Be a More Effective Writer with this One Technique

Writing is not everyone’s forte. I get it. Math isn’t my forte. That’s why I hand over a stack of receipts to my accountant every April and let him do what he does best.

That said, even if you aren’t a good writer and can’t afford to hire a good writer, there is a way that you can be a better writer. At the very least, communicate better with your audience to connect and convert. After all, isn’t that what we all want?

Read More